Using the power of direct messaging, you can create and nurture valuable relationships for your business. These relationships are necessary to build a thriving business.
Understanding the Know, Like, and Trust Factor will help build personal connections in your business much easier. You can find out more about the Know, Like, and Trust Factor in this blog post.
The types of relationships you can build can serve your business differently. Therefore, you can use the power of direct messaging to connect with each category on social media platforms.
- New clients – reaching out directly to individuals may bring you new prospects. Create the feeling of a VIP experience or the status of a private invitation to your company.
- Referrals – a connection may not be the right client for you, but they may know someone who needs your service. A popular business strategy is creating power partners with someone who may share the same type of ideal client but offers a different service than yours. You can refer clients to each other.
- Mentorship – you can connect with people who may be able to provide mentoring or advice on best practices in your business. A trusted advisor is a valuable relationship indeed.
- Customer Relationships – you can strengthen your existing customer relationships by using direct messaging. This Sprout Social article shares some good tips for using DMs to enhance customer relationships.
A side benefit to building these relationships will be the lasting friendships and business alliances you make along the way.
The power of direct messaging is not in using spam tactics. Instead, you want to connect with people authentically. Direct messages require personalization to make each contact feel special.
You need to know your ideal client target to connect with the right people.
If you haven’t taken the time to create a description of your ideal client, you should do so before you start segmenting your prospective contact lists. Chances are you have a favorite client who meets the qualifications of your ideal client. Use that client as a basis to create your ideal client avatar.
Before you start inserting yourself into their direct messaging inbox, you need to establish a connection on the social media platform of your choice. You can do this by liking some of their posts, sharing their posts, or commenting on their posts. You want them to notice you.
Once you are ready to DM them, think about the value you can offer this contact. It may not be a monetary value, but it could be a free sample, test drive, or product demonstration. Using a direct message to announce a private sale or special offer would make the recipient feel special.
Finding the people to connect with on social media is easier than you think.
- Direct message someone privately about a post or story on their timeline.
- Search for potential connections through social media using a hashtag search.
- Participate in conversations in groups.
- Offer a free giveaway to collect new prospects’ contact information.
Avoid overselling your services through direct messaging. Consequently, spam messaging turns off a lot of recipients.
Building authentic relationships with your buyer is about becoming a partner with them. Understanding their perspective and addressing their pain points demonstrates how you can help them solve their problem.
Using the power of direct messaging may seem like a time-consuming tactic. However, if you make this a daily practice, the time spent will be less than expected, and the payoff will be well worth the effort.
