Real estate marketing has seen many various trends over the years. However, videos are the biggest trend right now, and it’s here to stay. Realtors who use real estate videos have seen their profits on average increase by 40% since introducing videos into their marketing strategy. Using videos to film a walk-through tour of a property listing is an excellent way to showcase the listings on your real estate website.
The Importance Of Using Videos For Real Estate Marketing
To understand the importance of using videos for your real estate marketing, take a look at recent statistics.
- About 73% of homeowners say that they are more likely to list their homes with a real estate agent who uses videos. Currently, only 9% of real estate agents create listing videos. Listings without videos are easy to skip over. Listings that include aerial images and videos are more appealing to both buyers and sellers. Using drones to film aerial views of properties create a real sense of the entire property and outside features of the listing.
- Marketers who use video grow their revenue on average of 49% faster than those who do not use video. And 51% of marketing professionals worldwide named video as the type of content with the best ROI (return on investment).
- Social Media videos generate a whopping 1,200% more shares than text and images combined! Social Media is the best way for agents to share their message and property listings. Facebook Live videos generated six times more interactions than other forms of content, based on Facebook statistics from 2018. As of that 2018 study, over 2 billion people have watched a Facebook Live video since it was created in 2016. Instagram followed suit with an 80% increase in video views with live videos and stories gaining popularity. There are many different ways you can use stories as your live video strategy to appeal to your audience and gain new followers. Do a Facebook Live virtual tour of a home listing so that anyone can attend the open house from the comfort of their own home. Virtual tours continue to be on the rise due to the COVID-19 mandates and restrictions.
- Statistics show that 64% of consumers make a purchase after watching branded social media videos. For real estate agents, videos are an excellent way to display your listed properties and neighborhoods. You will see a rise in offers and requests to view the properties. Videos help buyers put a face to your brand, making you more relatable to them.
The Importance Of Using The Right Equipment For Videos
If you are going to use videos in your real estate marketing, you want the videos to be top quality. Nothing says “amateur” if you have poor lighting, sound, or stability in your videos. You don’t have to spend thousands or even hundreds of dollars on equipment. You can film a property tour with your iPhone or iPad, and some recommended accessories:
- Stabilizer – Use a tripod placed on a table, or a stabilizer case that holds your mobile phone with handles for more stable shots. Some tripods offer bendable legs so you can twist it around at various angles, or use it as a selfie-stick.
- Microphone for audio and noise control – a lapel microphone that attaches to you or your phone will ensure your audience hears you clearly, and you don’t sound far away.
- Lighting – Good, natural lighting is preferred, but sometimes you need to supplement or add additional lighting if a room is dark.
- Adapter – You may need a USB or other adapter to make the accessories compatible with your iPhone or iPad.
That’s all you need to make quality, professional-looking videos! The iOgrapher Kit for Realtors has all of the accessories you need to get the job done. The compact size of the kit makes it easy to carry and store. And best of all, it is affordable! Using videos to market your real estate listings will increase your ROI and be well worth the investment.
